Monday, 9 November 2015

JE REVIENS - Recreated by Pierre Bourdon

Undoubtedly one of the greatest perfumes ever created, but also with one of the most troubled histories. Reformulations pushed it from a premier scent to a drugstore staple, but true to its name it refuses to be forgotten. In this period of Remembrance let's take a look at one of the soldiers' true nap-sack fragrances, and try to understand why it came to be found on many sweetheart's dressing tables during World War 2.

After the phenomenal success of Dans La Nuit in 1924, Les Parfums Worth followed it with Vers Le Jour in 1925, Sans Adièu in 1929, Je Reviens in 1932 and Vers Toi in 1934. Together they became known as the "Love Poem", and were released as such in 1995 and again in 2000. Unfortunately, by this time most were distant memories, and some of them completely unrepresentative of the time that they were created in, but one fragrance kept its nerve.

Je Reviens, which translates as "I (Will) Return", became a popular choice for soldiers stationed in France during World War 2. Even though there were five other female fragrances released by Les Parfums Worth during this period, the sentiment of the name succeeded in the same way that Caron's 1916 N'aimez Que Moi had during World War 1, and did again during this second conflict. Far from cashing in on sorrow, perfume allowed women to remember their sweetheart everyday, and "everyday" would last a long six years.

Now, Je Reviens, and the whole of the Worth catalogue, would eventually be owned by five companies during its life, but it was in 1995 that a clumsy reformulation pushed it firmly from premium to budget. In an attempt to make the fragrance more "appealing" it was actually made harsher and brighter, which isn't what Je Reviens is about. However, another sale to Shaneel in 1999 paved the way for a reconstruction of the original scent, and in 2004 Je Reviens Couture was launched.

Under the guidance of Pierre Bourdon, and working within IFRA regulations, Je Reviens Couture was described as being "as close to the original as possible”, and represented the true spirit of Maurice Blanchet’s 1932 creation. A glorious Aldehydic Floral, the citrus freshness which sits alongside the heady rose, jonquil and iris are superb, and the base is a very sexy gathering around sandalwood of incense, vetiver and amber. Add in the dangerous narcissus and you have a perfect reconstruction of a timeless classic.

The House of Worth have kindly sent me a bottle of Je Reviens Couture to give away to one lucky reader. For your chance to win just follow these two simple steps.
1. Fill in the "Subscribe To My Newsletter" box, on the right-hand side of this page, and click submit.
2. Remember to validate your subscription via the email that you will be sent. Only validated subscriptions are eligible to win.

The competition closes at midnight on Sunday 22nd November 2015. Good luck!

To view full terms and conditions you can click here.

4 comments:

  1. so it has the 20s charm equal to chanel no5 and shalimar? making it a cloudy decadent ambiguous and vague perfume?

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    1. Hello "c", I don't see the link with Shalimar, although the interest does comes from floral interplay rather than the aldehyde. I would agree with "decadent and ambiguous", but not really "cloudy" in my opinion. What did you mean by "vague"? That has got me thinking. Stephan

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  2. The iconic house of Worth. I'm enthralled by the history and the scent. Thank you for so kindly making it available through your contest.

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    1. The House of Worth has always been a favourite of mine, and I'm glad you enjoyed the piece. Make sure that you look at the other ones on the return of the house and also the reviews of Miss Worth. Stephan

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